Who We Are

(un)common work to elevate arts, business, and communities


Our Mission

Our mission is to facilitate meaningful dialogue and purposeful partnerships between the arts and business communities, generating positive impact and cultivating a vibrant, creative, and resilient province like no other.

Our work strives to:

  • Foster Partnerships and Collaborations that connect and inspire artists, businesses, and creatives and build understanding, mutual respect, and strengthen our collective voices

  • Elevate Awareness of the vital role of art and creativity to enrich and improve our communities, lives, and our future as a province.

  • Build Capacity in the Arts community and strengthen its role as the centerpiece of our cultural vitality.


Programs and Services

We do this through a full slate of programs, services, and direct facilitation of collaborations. Some of our most recent work includes:

  • Programs that train and match volunteers and arts boards, and help arts organizations improve their business practices and overcome hurdles.

  • Events focused on how to find, channel, and capitalize on creativity; conversations between arts and business, featuring, for example, Rick Mercer and Taylor Young. Other events focus on novel partnerships between arts and business, like Horizon Maritime’s Indigenous Artist Residency, and MINI St. John’s Art Car

  • Partnerships with organizations like the Genesis Centre, Horizon Maritime, Memorial University, and the St. John’s International Airport who work with artists to commission new works, bring people together, and inspire passersby and customers.

  • Materials like the Local Holiday Gift Guide, which featured 89 NL artists and helped over 1700 customers shop local and handmade last year. 

  • …and much, much more!


Members

Our work is supported by our members; businesses and organizations across the province who believe in the power of creativity, that a vibrant creative community contributes to a resilient economy, and who embrace arts and culture as part of what makes Newfoundland and Labrador attractive and unique.


Staff


Our Board of Directors