The Art of Going Out
Audience Engagement Pilot Project
The Art of Going Out: Audience Engagement Pilot Project
This pilot project was developed as a response to the slow return of audiences to live events post-COVID. The initiative brought together partners across the arts sector to remind audiences of the vital role the arts play in our society, culture and economy, and compel individuals to buy tickets to live events in and around St. John's.
We worked with Ray Agency to research and develop an eight-week campaign, The Art of Going Out, that allowed 10 participating organizations to share resources, encourage audiences and make a joyful noise about the buzz that comes from attending a live arts event.
This program ran in September and October 2022.
Project Impact
The campaign achieved significant results across participating organizations.
Ten organizations worked together throughout the campaign
50% of participants saw an increase in social media or live audience traffic.
All participants acknowledged the importance of working together within the sector and committed to seeking collaborations with other organizations in the future.
NL illustrator Mike Butler won national recognition for his images created for this campaign.
Behind the Design:
Read the following Spotlight to learn more about this work:
Funders
Funding for this project was provided by the Government of Canada and the Government of Newfoundland and Labrador through the Department of Industry, Energy and Technology.
